Marcus Sheridan is a new friend of ours, but boy, are we glad we brought him around! In his words, he's an "International Keynote Speaker on Digital Sales/Marketing, Ranked #1 LinkedIn Voices for Entrepreneurship, Author of They Ask, You Answer...and a Dang Good Follow on LinkedIn"... and sharpened all those tools moving some dirt early on. He is one of the first speakers we brought on to be featured on the BuildWitt Leaders platform, and the more we've gotten to know him and vice versa, the more we realize how helpful and interested he could be to help us make the Dirt World a better place. This week, Marcus and Aaron connected to discuss how companies in the Dirt World can (and should) be marketing themselves to potential team members, why workers can be the best recruiting tool, and why this all fires Aaron up so g-d much! To learn more about Marcus Sheridan, you can visit his website marcussheridan.com. OR just follow him on LinkedIn, since, as he says, he's a "Dang Good Follow"! To connect with other people who listen to this show, use and search for the hashtag #betterdirtworld and join in on the conversation. If you have questions/comments/concerns, reach out to [email protected]. Stay Dirty!