Shane is the founder and CEO of MUD/WTR, a company that creates products and experiences to optimize one’s mind, body, and ritual. Their flagship product is an elixir consisting of masala chai, cacao, turmeric, cinnamon, seasalt, and 4 mushrooms, chaga, reishi, lion's mane, and cordyceps. With one 7th the caffeine of coffee, when combined you get energy focused and immune benefits without the jitters, crash, and dependency. Since launching in May of 2018, MUD/WTR has reached tens of thousands of customers across every state in the US, garnered capital from high profile angel investors and surpassed $1 million in revenue in their first year of business. We discuss his amazing product, functional mushrooms, habits/routines, disruption, and innovation. How he got into what he’s doing now 1:40 Sleep and mental health 10:39 Going to India 14:33 Mushrooms 21:23 Routine and being creative 28:37 Functional mushrooms are powerhouses for bringing the body back into balance 35:11 “I think a lot of people are understanding that what they really value in this world is creativity, and having this daily dose of ambient stress and poor sleep is just not conducive to that. And so if people had the alternative or the information and maybe the culture started to shift to accommodate that, people would simply just start feeling better.” 7:31 @somanypossibilities @drinkmudwtr http://www.somanypossibilities.com/ https://mudwtr.com/ https://feelbrilliant.com/