Andrew Carter is CEO and co-founder of Smallhold, a commercial mushroom farm in Brooklyn, Austin, and soon California that leverages technology to distribute its growing footprint into retail grocery and hospitality settings. In addition to his work building the first and only USDA certified organic farm in New York City, Andrew has been a pioneer in the agriculture, technology, and indoor farming industries. An early employee for companies like Bright Farms, Window Farms, and Agritecture, he has designed, built, and operated technologically innovative growing systems that are still impacting the world of agriculture today. Andrew is widely regarded as a thought leader in indoor agriculture with focus on mushrooms, commercial hydroponics, and greenhouse production. How Andrew got into indoor agriculture and what he’s doing 1:38 Why haven’t mushrooms caught on? 6:31 Is there a difference on how mushrooms are grown and cultivated? 10:42 Why it’s called local 17:07 Does the quality of the plant change when grown inside? 22:24 Sustainability and having a big impact on the Earth 28:13 Why are mushrooms always packaged the same? 33:14 Where Andrew sees the mushroom and food industry in the future 34:46 “I don’t even think we really, truly even understand how much plastic is out there. So it’s up to companies to fix it. Consumers have been told that it’s their fault and it’s their problem for a long time, and I think people should still recycle, but I think that’s been kind of a cop out from a lot of big corporations. So I think it’s important for them to take on responsibility.” 32:00 www.smallhold.com https://feelbrilliant.com/