Building brand equity with ESG
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Description
How do brands’ Environmental, Social and Governance (ESG) commitments drive purchase decisions? Where should brands be communicating their ESG efforts to engage potential customers?
Learn from industry leaders how to best implement ESG commitments to drive brand value and authentically deliver on your promise.
More Episodes
In the first of a two-part special, guests Haitham Alturaigi, Rashad Moglbay, and Alfredo Fraile explore the future of brand in the Kingdom of Saudi Arabia. Our guests consider how purpose-driven leadership, pioneering approaches engaging new generations, and creating memorable experiences can...
Published 07/26/23
Published 07/26/23
In this podcast episode, Saffron Strategy Director Paloma Castiñeira caught up with Yolanda Domínguez Vega on Contra el Cáncer’s transformative first year since the rebrand launched.
Published 12/20/22
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