If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valuable insights on how to maximize the impact of your content through strategic distribution. Ross also sheds light on the role of AI in content creation and distribution, and why it's crucial to have a knowledgeable and focused social media team. Plus, he shares practical tips on leveraging platforms like Reddit, the power of reactive storytelling, and the skills writers need to stay competitive. In this episode, you'll learn: The Role of AI in Content Creation and DistributionDistribution Strategies for Legacy BrandsThe Future of Content Distribution CHAPTERS [00:01:45] The shift in the marketplace [00:08:00] Why you need to diversify your skills [00:09:58] Why AI can't solve everything [00:15:31] Fear and self-doubt prevent content distribution [00:19:09] What's worth sharing and what's not [00:21:28] Is blogging still worth it? [00:28:00] Questions & answers *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: [email protected] *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.