If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over quality. Justin breaks down the difference between repurposing content and true distribution, highlighting the various channels and formats that play a role in getting content in front of the right audience. The conversation also explores the optimal split between creating content and distributing it, as well as the risks of prioritizing quantity over quality in distribution. In this episode, you'll learn: Why a shift in mindset is needed for content distributionWhat the difference is between repurposing and distributionHow to find the right channels for content distribution CHAPTERS [00:00:00] Intro [00:01:20] The Current State of Distribution [00:05:02] Production vs Distribution [00:09:32] What is Distribution First? [00:14:52] Top AI Tools [00:17:54] 5-Year Prediction *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: [email protected] *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.