If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation. They dive into the importance of understanding customer needs and crafting high-quality, customer-centric content. From repackaging webinars to leveraging unique perspectives, they explore various strategies for increasing discoverability and engagement. Don't miss out on this engaging conversation that might just revolutionize your content strategy. In this episode, you'll learn: How to differentiate your content and provide unique perspectivesHow to leverage customer conversations to create valuable SEO contentWhy SEO and "Push Channels" work together to capture and generate demand CHAPTERS [00:00:00] Intro [00:01:49] SEO: Then & now [00:08:39] Misconceptions about SEO [00:15:41] Utilizing sales calls for unique blog content. [00:24:25] Demand Capture vs Demand Creation [00:30:31] Final Thoughts *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: [email protected] *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.