In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation. Best Moments: (01:06) Alex Lieberman on building a content subscription business (02:12) Improving email newsletters: insights from an email expert (04:17) The value of email newsletters for B2B SaaS (06:09) Making email newsletters engaging for non-product companies (07:51) The importance of investing in quality content for business growth (11:19) Copywriting as a Service for companies and marketers (14:03) Building a personal brand from scratch (17:33) Creating compelling content for credibility and networking (20:14) Creating a content strategy for Linda Boff at GE (23:12) Creating personalized content for niche audiences (25:05) Discussion on trashy TV shows and reality TV (26:47) Building successful companies through content marketing Guest Bio: Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast. Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021. Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more: https://www.storyarb.com/ Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/