In Episode 38 of Don't Call Me A Guru, host Linda Hoang chats with Leopold McGinnis and Stephanie Usher of the Alberta Medical Association (AMA) about the association's approach to social media, how it has used social media to communicate to the public and support its members during contract negotiations with the province, successes, challenges, lessons learned, how the AMA used TikTok, and advice to share for other social media managers.  LEARN MORE ABOUT THE EPISODE For over 100 years, the Alberta Medication Association has represented and advocated for Alberta physicians and their patients. The AMA advances patient-centered, quality care by advocating for and supporting physician leadership and wellness. Follow the Alberta Medical Association on Facebook | Twitter | Instagram