Episodes
Learn about the social media strategy and execution leading up to and during the opening of the #newRAM—Royal Alberta Museum—western Canada's newest and largest museum.
Published 11/21/18
Tyler and Linda reflect on the past, present and future (Don't worry! The pod isn't ending!) of Don't Call Me A Guru. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB.
Published 09/27/18
Linda and Tyler go through their highlights from SocialWest 2018 while driving home on the QEII. Hear Linda on AI, Tyler on his presentation and ATB's brand activation, and the comforting pitter-patter of rain on the windshield. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB.
Published 06/18/18
After an unscheduled break, our hosts discuss a secret wedding, a cat festival, HQ trivia, Instagram stories, and, of course, the latest social media news. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB. There, we remembered to put that in the description.
Published 06/10/18
What kind of content are teens engaging with, and how can you get your content in front of them? We went right to the source. Linda’s teen cousins return for our second annual CousinPod episode. Also, Tyler and Linda realize exactly how uncool they’ve become. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, and Tyler remembered to put that in the episode description for once.
Published 04/11/18
Linda and Tyler come at you LIVE from iMEDIA 2018, where they chat with keynotes Tyler Lessard and Yang Han about the future of marketing, bias in the tech industry and building IKEA furniture. Enjoy this first-ever LIVE POD!
Published 03/10/18
Linda and Tyler ask the big questions in their first episode of 2018. Do your followers trust influencer marketing? Should your brand be on YouTube? Are social and media splitting up? And the biggest question of them all: is this the year that brands start giving a s**t about social media? Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB.
Published 01/09/18
Linda and Tyler discuss 280 character tweets, Facebook and Instagram stories, and how to convince your clients that follower count doesn't matter.
Published 11/26/17
Your hosts chat about starting new social media job, Facebook stories, 280-character tweets, Snapchat (the number one social network for teens), and ATB Financial's new Facebook virtual assistant.
Published 10/29/17
Your hosts interview Ryan Frankson, the Director of Social Media & Publications for the Edmonton Oilers. They chat about what it's like to plan and execute the social media accounts of an NHL hockey team in an hockey-crazy city.
Published 09/29/17
What should you share when there's nothing to share? Our hosts answer this age-old question, and chat about Tyler's first Influencer Marketing experience, changes to Facebook Groups, self-directed Snapchat Ads, and reflections on the first year of Instagram stories.
Published 08/22/17
Social media doesn't go on vacation, but social media managers do! Our hosts catch up on changes to Twitter, Instagram, Facebook and Snapchat discuss how they'll be integrating those changes into their strategies.
Published 07/17/17
Our hosts interview Deepika Miitra, a therapist, stress expert and self-care advocate, about how to have a healthy relationship with social media, both as a marketer and a person.
Published 05/11/17
Tyler and Linda chat about Snapchat Stories, Instagram Stories, Facebook Stories. All the stories!
Published 04/18/17
Linda and Tyler interview Jennifer Hollett, head of news and government for Twitter Canada. They chat about the state of Twitter, and ask the question on every marketer's mind: is Twitter dead?
Published 04/11/17
Our hosts discuss the next big trend on social media: livestreaming. Find out what makes a great live video experience and learn what you need to know to get started with your livestreaming strategy.
Published 02/26/17
Our hosts chat with Linda's teenage cousins about how the kids are using social media. Get ready to feel old.
Published 02/02/17
Our hosts recap the top social media news from 2016, and look ahead at the year to come. They are then joined by Dave Cournoyer, politics blogger and publisher of daveberta.ca, to chat about social media in the world of politics.
Published 12/31/16
Our hosts discuss Twitter Moments, the death of Vine, and uncomfortably romantic Bitmojis. They are joined by Devin Komarniski, who manages social media for The Bissell Centre, a non-profit in Edmonton. Oh yeah, and Devin ends up rapping.
Published 12/07/16
Social media strategists Tyler and Linda introduce themselves, their views on social, and discuss the latest news in the world of social media. They also say "um" a lot. They're pretty new at this whole podcast thing.
Published 10/29/16