Dr. U.S. Awasthi is the Managing Director (MD) and Chief Executive Officer (CEO) of the Indian Farmers Fertiliser Cooperative Limited (IFFCO), having joined the organization on February 1, 1993. Under his leadership, IFFCO has seen significant growth in its fertilizer production, increasing from 24 lakh tonnes to 86.5 lakh tonnes, while its fertilizer marketing efforts have expanded to manage one crore and thirty lakh tons. In this episode, Vinamre and Dr. Awasthi talked about: - How urban India will gradually move to villages to tackle problems like pollution - How Dr. Awasthi saved the sinking ship of IFFCO and made it extremely profitable organisation over time - The importance of crops, fertilizers and yield for our country and farmers of the nation Chapters: 00:00 - Intro 02:37 - The story behind US Awasthi’s rings 04:10 - Becoming the first person to invest in art 07:35 - Myth busted: food becomes poisonous with fertilizers? 09:40 - The story behind Save The Soil campaign 13:23 - What people tend to miss about farmers 14:40 - The loss of crops and it’s importance 16:40 - Has fertilizers increased the yield? 18:00 - Nano-tech in fertilizers 19:30 - Is IFFCO owned by the government? 20:15 - How IFFCO managed to get Rs. 600 Billion 22:00 - IFFCO operates digitally 22:30 - You don’t need Harvard to become best executive 24:20 - IFFCO hires people through AI algorithm 26:31 - How the young talent is interested in working with IFFCO 28:00 - How U.S Awasthi saved the organisation from massive losses 31:00 - How to utilize the communications effectively 34:45 - How Mr. Awasthi never swayed away from his mission 38:11 - How to stand for greater good all the time 38:45 - Body-language analysis of ministers 40:50 - Most successful person is the most hardworking people 42:00 - Commonalities between the previous Prime Ministers 43:52 - The future of agriculture in India 45:00 - Mr. Awasthi spent a significant time in Goa 48:17 - Indians were treated poorly abroad during 70s 50:40 - Will urban Indians become self-reliant moving to villages? 51:00 - The future of new India and it’s youth == This is the official channel for Dostcast, a podcast by Vinamre Kasanaa. Connect with me LinkedIn: https://www.linkedin.com/in/vinamre-kasanaa-b8524496 Instagram: https://www.instagram.com/vinamrekasanaa/ Twitter: https://twitter.com/VinamreKasanaa Dostcast on Instagram: https://www.instagram.com/dostcast/ Dostcast on Twitter: https://twitter.com/dostcast_tweets Dostcast on Facebook: https://www.facebook.com/dostcast Dostcast on Snapchat: https://www.snapchat.com/add/dostcast == Contact Us For business inquiries: [email protected] == #Dostcast