Value Before Transaction! . What if our understanding of being a Growth Leader has been fundamentally flawed all along? In a paradigm shift, growth now transcends mere expansion and KPIs to embody a deep-seated evolution within leadership roles. CEOs are no longer distant figures but actively engage in sales at the front lines. . Through dialogues with some of the world's most renowned executives, an unexpected truth has emerged. This shift, though seen as a demotion by some, demands leaders to guide and engage in sales actively. Resistance to this change is not just startling; it's a costly barrier to success. . Join us as we pull back the curtain to discover the true essence of being a growth leader in today's business world. Success now requires a holistic embrace of every aspect, even those initially deemed unworthy. Together, let's redefine the very core of "growth leadership." . We are excited to have Scott Edinger, acclaimed author of "The Growth Leader," as our esteemed guest. Scott challenges the common perception, highlighting that growth leadership is about fostering a robust sales culture, a concept that has been fundamentally misinterpreted. . Scott is a renowned expert whose life story is as inspiring as his professional insights. His journey is nothing short of remarkable, having transformed from a high school near-dropout to a respected author whose voice has graced the pages of the Harvard Business Review over forty times. . Scott’s literary contributions include the national bestsellers "The Hidden Leader" and "The Inspiring People" books which have reshaped our understanding of leadership. . Not only has Scott's work been featured in the Harvard Business Review's guides on professional growth and productivity, but his insights have also climbed the ranks to earn accolades from The Wall Street Journal and USA Today. . Today, Scott brings his sleeves-rolled-up approach to guide leaders on merging strategy, leadership, and operational tactics to spur significant growth within their organizations. . Join us as we welcome a true beacon for leaders worldwide, ready to enlighten us with strategies from his latest Book, "The Growth Leader.” . Get ready to elevate your leadership game with insights from one of the most astute minds in business growth today, Scott Edinger. .  LinkedIn: https://www.linkedin.com/in/scott-edinger https://twitter.com/ScottKEdinger   Part 2: Why It Must Be Value Before Transaction! ·      Why You never want to employ Hungry Salespeople! ·      Beyond Customer Experience: Delve into the overlooked sales experience. ·      Redefining Sales: Moving beyond traditional sales tactics. ·      The Most Powerful and Holistic insightful customer engagement strategy. ·      The Story of Gary: How A Magnificent Sales Experience Created a 3x More Expensive Happy Customer. ·      How To Create a Tailored Sales Approach Even in a Commoditized Market. ·      Value over Transaction: Why Education Leads to Better Business Outcomes. ·      Leadership in Sales: Why The Root of An Effective Sales Strategy is Thoughtful Leadership. ·      The Impact of a Sales Culture: The Importance of Cultivating a Sales Culture. ·      From Pitching to Problem-Solving. ·      Emotion and Sales: The Role Emotions Play in Driving Sales. ·      The Bigger Picture: Sales Integration into Your Overall Business Strategy. ·      Connecting the Dots: How integrating sales with overall business objectives can lead to more sustainable growth and customer satisfaction. . Dov Baron's brand new course has just been released on coursifyx.com/belonging ------------- . Titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging. . Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORA