This is a preview of a premium episode. We're currently running a sale on Down Round Premium – head here to score an annual membership for $49 instead of $70. Only until Sunday Feb 11. Let's face it: Google Search sucks now. We've talked about it on many episodes, along with the broader conversation about how AI might disrupt it. In this episode, we dig a little deeper. What are the factors that made Google Search so successful, and what are the factors making it no longer fit for purpose? We look at new challengers, like Perplexity, and what Google is doing to prepare for the deprecation of its core business – whenever that may be. See omnystudio.com/listener for privacy information.