This is a free preview of a premium episode. To subscribe to Down Round Premium and get access, head here. The fabled Apple car – also known as Project Titan – is no more. After working on it for the last 10 years and blowing $10 billion, the company internally announced that it would scrap the project and reassign many of its staff to generative AI. In this ep, we talk about the Apple car project: why it was originally imagined, what it sought to do, and why it ultimately didn't work out.  Links How Apple Sank About $1 Billion a Year Into a Car It Never Built – Bloomberg See omnystudio.com/listener for privacy information.