One of the great turnarounds in 21st century was the tobacco industry's shift toward a so-called 'smokeless' future – agreeing that cigs are pretty bad for you, and that a range of hi-tech vapes could be a less bad replacement. Of course, it hasn't actually worked out that well, with public health bodies and governments around the world cracking down on vapes for targeting kids with flashy influencer marketing campaigns and cool flavours. In this ep we talk about the rise of vapes, the changing tobacco industry, and new trends (Zyn, etc) See omnystudio.com/listener for privacy information.