Creating new opportunities with cloud technology
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Description
A year ago, Signiant CEO Margaret Craig wrote 'The Signiant SaaS Manifesto' to offer her perspectives on how cloud technology has created massive efficiencies and new opportunities across the media supply chain.
The manifesto has now been made available for everyone to download to coincide with the DPP's 2021 Leaders' Briefing. In episode 8 of the DPP podcast, Mark invites Margaret to shed light on this fascinating paper.
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