The inaugural DPP European Broadcaster Summit brought together media companies and their key strategic suppliers to tackle some of the industry’s biggest challenges: how do we reap the benefits of cloud and metadata, to what extent are content providers unifying content workflows, and what is the future of IP distribution? It also explored some fundamental questions about the 'what' and the 'how' of a modern broadcaster - should media companies buy or build their own technology, and are they actually now tech companies? Signiant CEO, Margaret Craig, and ITV Director of Business Transformation for Content, Supply and Distribution, Zoe Carter, joined Mark and Rowan to digest these big questions and other key takeaways from the European Broadcaster Summit during episode 11 of the DPP podcast.