Johanna Björklund is Co-founder and CTO at media technology startups Adlede and Codemill; she is also Associate Professor in Theoretical Computer Science with a focus on semantic analysis of multimodal data at Umeå University. In Part 1 of a look at Artificial Intelligence in the media industry, Johanna speaks with DPP CTO Rowan de Pomerai to discuss initiatives she is involved with, future opportunities, and share some calm reflections about AI from the perspective of an experienced academic and startup CTO after a year of hype. In Part 2 in this focus on AI in media we will be joined by Chief Data & AI Officer at ITV, Sanjeevan Bala, to hear about his role and how the broadcasters are looking to implement and utilise emerging technology innovations in AI.