In the third episode of the 'At the Coal Face' series, Stirling Cox joins me to discuss how COVID has impacted SMBs in the US. Stirling is the owner of a Call Center in Atlanta, and was previously the President of AlphaSights US. We discuss how the various Government programs have affected his business, and the ramifications for the US economy. We also touch on topics like UBI, and entrepreneurship. Stirling is a fantastic business operator, and a gentleman - I have known him for over 15 years since we worked together at Bain & Co in London.