The discussion kicks off with Rich's recent purchase of a Heritage high number box for less than its original cost, leading into a broader conversation about market fluctuations, notably concerning Fanatics' large production volumes. We examine Fanatics' aggressive approach to testing the market, contrasting it with a more conservative strategy of printing to demand or slightly less. We share insights on the necessity of innovative distribution and marketing strategies to captivate new collectors, citing past successful promotions linked with food products and the unique appeal of regional and team-specific sets. The episode concludes on a reflective note emphasizing the intrinsic joy of collecting, untethered from its potential financial gains, advocating for a hobby that encourages fun and community building over mere profitability. 01:03 Fanatics' Market Strategy and Experimentation02:27 Reflecting on Beckett's Growth and Strategy06:13 The Evolution of Collecting and Market Expansion06:45 Fanatics' Innovative Distribution and Product Strategies13:26 The Joy of Collecting: Beyond Monetary Value