265. Zero to over $40 million in e-commerce - Dylan Mullen
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"You've got to be different, you've got to be much more creative." -Dylan Looking for tangible steps you can take to start aligning your behaviors and mindsets with those of your desired future selves? Discover the path to unparalleled productivity and focus with Dylan Mullen, the visionary founder of Happy Skin Co, Australia's top e-commerce startup. Learn from Mullen's journey of creating a revolutionary hair removal handset that amassed over $40 million in revenue, emphasizing the power of visualization and a growth mindset in achieving success. Find out why surrounding yourself with growth-focused individuals sharing their recommended books, podcasts, and transformative training methods is key to making positive changes in your own life. Join us to glean inspiration and insights for enhancing your productivity and mindset! Episode Highlights: 00:00 - Episode trailer 03:42 - Unshakable self-belief and self-worth 08:46 - Internal battles and ego 10:43 - Authenticity and staying true to oneself 13:47 - Beauty industry trends 16:05 - Building a brand in Australia 20:09 - Emotional connections with influencers 23:14 - Four types of entrepreneurs 26:18 - Managing ADHD tendencies 29:22 - Working with my brain 31:12 - Maximizing productivity and rest 35:36 - Scaling too quickly 38:59 - Living life to the fullest 41:37 - Gary Vee's phone call 43:34 - Appreciating the present moment 49:45 - Visualization and improvement. 56:01 - Developing a growth mindset 59:13 - Do people not want it enough 01:02:11 - Leveling up and growth mindset About My Guest: Dylan Mullan, the founder of Happy Skin Co. and the voice behind the podcast "Life Money and Love," emerges as a dynamic entrepreneur with a diverse background. Originally drawn to acting after departing from law school, Mullan navigated various roles, including advising small businesses, which ignited his entrepreneurial spirit. Inspired by the potential he saw in the market, Mullan devoted approximately ten months to research and development, culminating in the creation of the handheld, at-home laser hair removal product that became Happy Skin Co.'s flagship offering. Leveraging influencer marketing from the onset, Mullan propelled the brand's growth, witnessing remarkable success since its 2018 launch, generating an unexpected $11 million in revenue within the first year. Emphasizing the significance of influencers and quality content, Mullan strategically partnered with notable figures like DJ Chantel Jeffries and beauty YouTuber Michael Finch, underscoring the pivotal role of engagement in successful brand-influencer collaborations. Through Happy Skin Co.'s journey, Mullan has exemplified a keen understanding of the entrepreneurial landscape, harnessing social media, influencers, and compelling content to drive the brand's meteoric rise. Find out more about Dylan Instagram: https://www.instagram.com/dylanmullan/ Join the Dream Out Loud Facebook Community https://bit.ly/2RSBKVF Follow me on Instagram here https://www.Instagram.com/morgantnelson Subscribe to my YouTube channel https://www.youtube.com/@morgantnelson
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