Jamie Fleming discusses the five-year anniversary of Alba Bar & Deli and the key pillars that have shaped its identity: Sherry, jamon, and hip hop. He emphasizes the importance of creating a unique and memorable experience for guests, going against the grain, and standing out in a competitive industry. Fleming also highlights the challenges faced during the Covid pandemic and the opportunities that arose from adapting to the circumstances. He credits the longevity of Alba to taking advantage of opportunities, being part of the conversation, and building strong industry connections. The conversation covers topics such as the reception of the bar in the Brisbane scene, the evolution of the menu and offerings, the focus on Sherry, and the key elements of a great bar. The conversation ends with a discussion about the upcoming fifth anniversary celebration of the bar.Bartenders' Weekender — early bird tickets to the better Bars Summit are now live at bartendersweekender.com (https://bartendersweekender.com).