In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products. The discussion revolves around the revolutionary concept of productizing services and its profound impact on agency growth. Key Takeaways: Discover the game-changing strategy of productizing services, revolutionizing scalability, and enhancing profitability. From simplifying communication and shortening sales cycles to delivering a superior customer experience, learn how to navigate challenges and unlock unparalleled success in your service business.  In this episode, you'll learn: The evolution of service marketing How to scale with clarity How to achieve profitability beyond expectations The customer-centric approach How to overcome diverse challenges Join me in this episode as we embark on a journey to revolutionize service marketing, unlocking the potential to turn expertise into scalable products. Listen now to gain a competitive edge and elevate your service business to new heights. Learn more about your ad choices. Visit megaphone.fm/adchoices