Zeke Bronfman is the Co-founder and CEO of XED Beverages, a CPG brand builder and incubator with a growing portfolio of both owned brands and joint ventures. Zeke is a fourth-generation entrepreneur in the beverage alcohol industry, and comes to XED backed by a notable advisory board including Strauss Zelnick (former chairman of CBS), Edgar Bronfman Jr. (former CEO of Seagram), among others. In this EP, we dive into the alternative market for better tasting AND better for you alcoholic beverages; the competitive landscape, including how XED's brands stack up against the likes of White Claw, Truly Hard Seltzer, and High Noon..... Challenges around creating an exceptional tasting product, and more. 5:40 EP Resources: https://www.matthewball.vc/ Learn more about your ad choices. Visit megaphone.fm/adchoices