Grant Collins is a mixologist, drinks advisor and founder of Gin Lane, Sydney.In this episode, you'll hear how Grant ditched his passion for personal training early on, to be pulled into the exciting and creative world of hospitality in which he's worked as a bar tender, bar manager, mixologist, drinks advisor, boutique consultant and bar owner. You'll hear how, after having gained extensive bar management experience in the US and UK, Grant moved to Australia with his future wife, and drove the success of award-winning bars in first-class hotels across Australia. That was before he wandered down a street in Chippendale Sydney in 2016, and fell in love with an old 1820's terrace house. This heritage building inspired him to start his own bar, called Gin Lane, which is becoming a leading light in the booming Australian gin revival. Plus, in this episode, you'll learn about the power of 'virtual eatertainment' - that is leveraging food and beverages that are visually fun, inventive and colourful on social media, and how to offer a multi-sensorial experience that people will pay more for. Learn more about Gin Lane, see their best-selling cocktails in action, and connect with Grant Collins on: https://ginlanesydney.com.au/https://www.facebook.com/ginlanesydney/https://www.instagram.com/ginlanesydney/http://www.barsolutions.com.auhttps://www.facebook.com/barsolutions.au?ref=stream Many thanks to this episode's sponsor, the Monash Food Innovation Centre in Melbourne, Australia. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au