Shila Barak is the Product Development Manager of Well & Good, and daughter of the business co-founder, Sam Barak. Well & Good is at the forefront of the gluten-free food industry. They create high quality, gluten and allergen-free flour and baking mixes of cakes, biscuits and bread. They also make allergen-free ready baked breads including, hamburger buns, baguettes and sliced bread. In this episode, you'll hear how Sam was motivated to start the business after making a gluten-free cake for a friend's son so he wouldn't miss out on the birthday fun. You'll hear how Shila describes their humble start with just four employees in her Dad's garage and how Sam's vision has expanded Well & Good from selling into food service channels and major retail stores, to running a bakery. You'll hear how Shila manages the challenges of working with family members, their philosophy to succession planning and their hands-on approach to developing effective social media content in-house. And because of their family passion and drive, despite their accountant's gloomy predictions, Well & Good has grown into the profitable multi-million dollar business it is today. Plus, in this episode, you'll also learn about the power of a well-thought out growth strategy and how you might leverage one for your own food or beverage business. You can learn more about Well & Good products and connect with Shila on:http://www.wellandgood.com.auhttps://www.facebook.com/WellandGoodFoods/https://www.instagram.com/WellandGoodFoods/http://www.youtube.com/user/wellandgoodfood Many thanks to this episode's sponsor, the Monash Food Innovation Centre. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au To download the free guide featuring more information about The Ansoff Matrix, go to:https://www.smartinsights.com/guides/essential-marketing-models/