Hello everyone, I'm Susie White and this is a special wrap-up episode celebrating the end of Season 1. of the Eat Drink Innovate podcast. Instead of interviewing a single food entrepreneur, start-up or innovator, in this episode you'll hear about the top 5 limiting beliefs about starting a food and beverage business and how to overcome these. Everything piece of advice is based on the combined wisdom of the dozens of successful food business founders that I've interviewed throughout the year. I regularly ask my podcast guests, "What advice would you offer someone who wants to start a food or beverage business?" And in this episode you'll hear their honest and heartfelt responses about how they've started a successful food or beverage business by overcoming the following 5 limiting beliefs that: • There is a right time to start. • You need more time to prepare before you act. • You can do it all by yourself. • It's easy money and a fast track to success. • It's going to be right the first time. Many thanks to all my podcast guests this year for your generosity in sharing your inspiring business stories with us. And to my subscribers and listeners, thank you for all your support and for being as enthused about new food and beverage products as I am. To express your interest in future services to help you start up your very own packaged food and beverage business, connect with Susie on: https://eatdrinkinnovate.com.au/food-and-beverage-product-innovation/ And a huge thank you to the long-term sponsor of the Eat Drink Innovate podcast, the Monash Food Innovation Centre. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au