Tom Griffith is the co-founder, with friend Emma Welsh, of Emma & Tom's. It's a premium natural juice and snack bar business, that uses minimal processing, all natural ingredients and no added sugar to boost people's health and vitality. In this episode, you'll hear how Emma & Tom stepped out of international careers with a lot of knowledge about investment banking, Ag-science, Cordon Bleu culinary and financial marketing, but very little about premium juices. However, their commercial acumen and desire to run their own business helped them negotiate the rocky path of bottle molding, co-manufacturing and distribution building to create the successful Emma & Tom's drink and snack business, that's proudly Australian owned & operated today. And in the Aftertaste section, I share with you the many different types of entrepreneurs there are, and the one that you really don't want to be. You can learn more about Emma & Tom's and connect with Tom on: https://emmaandtom.com https://www.instagram.com/emmaandtoms/ https://www.facebook.com/EmmaAndToms/ Many thanks to this episode's sponsor, the Food Innovation Centre at Monash. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie's Amazon Best-selling book, "Innovation Feast; Create new product ideas to feed your hungry business". It's available to purchase online at Amazon, Book Depository, Booktopia or via the website link below: https://eatdrinkinnovate.com.au/innovation-feast/ Join me next time to eat, drink and innovate.