Franziska Iseli is the co-founder of Basic Bananas, a marketing agency that helps small businesses around the globe to attract customers and grow through marketing education and mentoring. Their philosophy is that the more you upgrade your marketing knowledge and strategy, the more your business will flourish. In this episode Franziska walks us through how to create a simple and powerful 1-page Marketing Plan that will immediately focus and strengthen your marketing efforts. If you're cynical, fearful or over-thinking your marketing campaigns, this is the podcast that will get you out of that rut and spur you into action. And in the Aftertaste section, I remind you of the key lessons we learnt, when deciding why you're in business, what you offer, who your consumer is and what makes you unique and valuable in satisfying their needs. For a FREE download of the Basic Bananas 1-page Marketing Plan template - click here. Or click on the Basic Bananas website link below and mention the Eat.Drink.Innovate Podcast to attend a half-day 'Blast-Off' Marketing Workshop for FREE. You can connect with Franziska at Basic Bananas via: https://www.basicbananas.com https://www.facebook.com/BasicBananas/ https://www.linkedin.com/company/basicbananas/ https://www.instagram.com/basicbananas/ Many thanks to this episode's sponsor, the Food Innovation Centre at Monash. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie's Amazon best-selling book, "Innovation Feast; Create new product ideas to feed your hungry business". It's available to purchase online at Amazon, Book Depository, Booktopia and via the website link below: https://eatdrinkinnovate.com.au/innovation-feast/ Join me next time to eat, drink and innovate.