Sam McFarlane owns and operates a social media and content management agency called Sam Says, which creates stand out social and online content for small and medium businesses and solopreneurs. Her philosophy is that no matter what business you're in, if you're not social online, you're invisible, because when you're amazing at what you do, why wouldn't you want the world to see it? In this episode, Sam shares the 'do's' and 'don'ts' of social media, including how to create content pillars, maximise hashtags, leverage software to schedule posts, create engaging images and plan out an annual calendar of social media content. And in the Aftertaste section, I remind you of 3 key lessons we learnt about how to optimise your social media plans so that you're engaging your customers in the most effective way. You can connect with Sam at Sam Says via: https://www.samsays.com.au https://www.facebook.com/SamSaysSocial/ https://www.linkedin.com/in/sammcfarlane/ And for a free downloadable social media content calendar, simply go online here: https://www.samsays.com.au/resources Many thanks to this episode's sponsor, the Food Innovation Centre at Monash. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie's Amazon best-selling book, "Innovation Feast; Create new product ideas to feed your hungry business". It's available to purchase online at Amazon, Book Depository, Booktopia and via the website link below: https://eatdrinkinnovate.com.au/innovation-feast/ Thanks for listening and join me next time to eat, drink and innovate.