Susie Daly is the co-founder of the Daly Potato Company and Hellfire Bluff Distillery.She and her husband Gerald are Tasmanian potato growers, who specialise in growing gourmet potatoes on the family-run farm in Marion Bay.Hear how Susie went from selling fresh potatoes to developing more value-added products, such as gourmet potato salads and an uber-cool farm-distilled potato vodka and gin range called Hellfire Bluff. These innovative additions have not only opened up new sales channels and increased revenue, they’ve also ensured the return and involvement of their children to the family business. Plus, you’ll learn why not all product innovation is created equal, and when you should use the three different types of product innovation. Learn more about The Daly Potato Company, Hellfire Bluff Distillery and connect with Susie:https://dalygourmetpotatoes.com.au/http://hellfirebluff.com.au/ Learn more about the three types of product innovation and how to use them to grow your business. Many thanks to this episode’s sponsor, the Monash Food Innovation Centre. Find out how they can help your business become more innovative:https://www.foodinnovationcentre.com.au