Will Cook is one of the co-founders of Harvest Box, a rapidly growing snacking company based in Melbourne, Australia. Harvest Box started in 2010 when three mates; Will, George and James, decided to make healthier snacking easy for everyone by creating an unique subscription service of fruit, nut and seed mixes. This innovative format paved the way for national and international distribution of snack packs, health bombs, sultana bubbles and flavours of the world mixes. Now Harvest Box competes in major retailers, cafes, convenience stores, bookstores and wine stores. Find out how they built up this growing business in a crowded marketplace, plus learn about Doblin’s Ten Types of Innovation and how your business could become more competitive long-term. Learn more about Harvest Box snacks and connect with Will:http://www.harvestbox.com.auhttps://www.facebook.com/harvestbox/https://www.instagram.com/harvestbox/ Learn more about Doblin’s Ten Types of Innovation:https://www.doblin.com/dist/images/uploads/Doblin_TenTypesBrochure_Web.pdf Many thanks to this episode’s sponsor, the Monash Food Innovation Centre in Melbourne, Australia. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au