Save your skin, save the oceanIn March 2015, Zi Xie and Andrea Rampin started up a food business, selling high quality Extra Virgin Olive Oils. However, when that business failed to ignite, their olive oil industry knowledge helped them uncovered a new purpose and direction - to start-up a social enterprise called Ocean Deep.You’ll hear how they found an opportunity to re-purpose olive oil waste products and turn them into a contemporary, innovative and sustainable skincare range for eco-conscious consumers. Plus, you’ll learn about the advantages of pivoting to identify new growth opportunities.Learn more about Ocean Deep products and connect with Zi and Andrea at:https://oceandeep.cohttps://www.instagram.com/oceandeepco/ Learn more about Eric Ries and pivoting as a lean start-up:http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html Many thanks to this episode’s sponsor, the Monash Food Innovation Centre. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au