Nirav Sheth and Mike Jackness dive into Conversion Rate Optimization (CRO) strategies. Our guest,  the founder and CEO of Anata, sheds light on the significance of CRO and its optimal timing for business enhancement.    We focus on often overlooked aspects of e-commerce management, highlighting the importance of a user-friendly checkout experience, the influence of distractions on mobile users, and the role of data-driven decision-making in e-commerce.    Additionally, the episode uncovers the power of influencer-led channels, effective landing page optimization, and the psychology behind podcast advertising.    Nirav provides his expert take on traditional CRO and why more impactful, focused testing could yield better results than a high volume of minor ones.   Timestamps: 00:25 - Introduction 01:41 - Embracing Best Practices for CRO 07:50 - Ensuring a User-friendly Checkout System 09:56 - Comprehending Mobile User Behavior 11:22 - The Role of Usability Testing 14:47 - Understanding E-commerce Benchmarks 19:18 - Exploring Conversion Rates in E-commerce 20:31 - Harnessing the Potential of Influencer-led Channels 27:41 - The Limitations of Traditional CRO 31:49 - The Impact of AI and Personalization on CRO   I wanna thank Nirav for the value-packed conversation today, and we’ll definitely employ the tactics learned in our own businesses.    If you want to get featured on an Under the Hood segment, be sure to head over to ecomcrew.com/underthehood to sign up. We’re excited to hear about your ecommerce journey!    Speaking of ecommerce journey, Dave and I would not have gotten this far without all the help from the amazing people we met along the way.    Don’t forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!