Mike speaks to PPC Expert Lucas Kwiatkowski from Nomadz about the things you need to do to improve your Amazon PPC, where you can find long tail keywords, and how to lower your ACoS.   Over the past 6 months, I've been diving back into the weeds of the business. So far, one of the biggest "weeds" would be optimizing my PPC spend and overhauling it to be as efficient as possible, without costing me a fortune.    And so, the research started. One of the biggest resources that I've learned from is Nomadz, and their Youtube Channel. To pay it forward, I've asked Lucas Kwiatkowski to come on the podcast and talk about everything you need to do for Amazon PPC in 2024 and beyond.    If you'd like to skip ahead to the juicy parts, here's some timestamps:  Introduction - 0:00 How Nomadz Got Started - 1:40 Improving Your Account - 3:35 "How long until you see results from your ad campaigns?" - 6:47 Best Keyword Quantity - 9:44 Adjusting for Top of Search in Q4 - 10:05 12:40 - 14:30 shorts How to Use the Peel, Stick and Block Strategy - 16:46 Dealing with Too Many Keywords - 18:45 21:27 - 22:20 shorts 23:38 - 24:08 campaign score shorts Where to Get Long Tail Keywords - 24:25 Organic vs. PPC - 26:45 Video Ads - 29:23 PPC Training with Nomadz - 31:50   Lucas, thank you again for coming on the podcast to talk about all things PPC. We've definitely given the audience more than enough tips to learn about how to optimize their PPC strategies.    If you're interested in Lucas and Nomadz, check out Nomadz.    As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.    Until next time, happy selling!