Mike Beckham, a 9 Figure Business Owner, is on the podcast with Mike today to talk about what he'd do differently if he were to start building a 9 figure business all over again. We dive into how and why brand story is so important, and the uncommon mindset Mike Bekham uses to perpetuate business growth.   Its hard enough trying to start an ecommerce business.   Being a solopreneur means you'll have to be on top of your inventory levels, your PPC Campaigns, while also writing blog articles, making Youtube videos about your product and not to mention getting UGC from influencers.    But what does a 100+ person company look like? Better yet, what did it take to get to be able to sustain that level of overhead?    We've invited Mike Bekham, the co-founder of Simple Modern and 9 Figure Business Owner, to the podcast to ask him the golden question. If he had to do it all over again, what would he do differently?    We talk about how being part of a community and choosing the right niche can open up more growth opportunities than you realize, and how building a brand starts internally.    Here's some timestamps to help you along:  0:00 - Introduction  0:31 - Podcast Start  1:39 - Being a Part of an Amazon Community  6:55 - "What Would You Do Differently?" 7:44 - Playing to your strengths  8:34 - Choosing a product niche  14:53 - Product Differentiation 17:07 - Differentiation without millions in capital  24:13 - How Mike makes sure everyone's winning  30:42 - What Mike's learned over the years    Mike, thank you for coming on the podcast and sharing all of the things you'd consider heavily when starting over. I hope that everyone who listens enjoyed the episode as much as I had recording it with you, and wish you well for the rest of the year.      If you want to get in touch with Mike, you can find him at Linkedin or you can check out his Twitter.    If you have any questions or any topics you’d like us to discuss on the podcast, you can now email us directly at [email protected]! Also, we would really appreciate it if you would leave us a review on iTunes.  Thanks for listening!