Welcome back to eCommentary with Andy Gray — the podcast that keeps you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing. This week, our guest is Fraser Cottrell, founder of Fraggell, a creative ad agency doing some pretty amazing stuff over in the UK. Fraser and Andy get deep into a content wormhole and Fraser shares some key takeaways about what’s hitting right now (and what isn’t) in the world of digital.  If you’re enjoying eCommentary, don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review! You can find Fraser on LinkedIn → www.linkedin.com/in/frasercottrell or on Twitter @sourfraser FOLLOW The Graygency ► LinkedIn (www.linkedin.com/in/andygraytg/)  Instagram (www.instagram.com/andycgray/)  TikTok (vm.tiktok.com/ZMLHCaw9X/)