Thomas Barker is the CMO at Eyda, one of the fastest growing Danish activewear brands. Thomas’s CV speaks for itself. With 10 years of experience under his belt,he has worked with some of the biggest household names in Denmark including LEGO, Sunset Boulevard, and Bedre Nætter and just to name a few.  We were lucky enough to get Thomas on the show and hear all about his experiences working on both the agency and client side of marketing.  Andy and Thomas took a deep dive into all things digital first marketing strategy, community driven brand building and how eCommerce can continue to challenge the physical retail space in a post-COVID world.  Thomas also shared his insights into the Nordic market and how international brands should approach Nordic customers. You’re going to want to take out a notepad for this one!  As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!  FOLLOW The Graygency ► LinkedIn (www.linkedin.com/in/andygraytg/)  TikTok (vm.tiktok.com/ZMLHCaw9X/) Instagram (www.instagram.com/andycgray/)