Balancing Performance and Brand for International Growth, With CMO of Nordgreen, Christopher Day
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Description
This week we’re joined by Christopher Day, the CMO of Nordgreen, a leading Danish accessories brand. After its founding in 2017, Christopher jumped aboard the Nordgreen ship not long after, pushing them to become a pioneering brand in the responsible design space.  Growing at a rapid rate internationally, Nordgreen has blended both performance and brand-driven marketing strategies to maximise its market share. Tune in for insights from Christopher, who cut his teeth with roles at The Hut Group and Unilever before taking on his current role as CMO.  Hear how he got his start from one of the biggest players in global eCommerce and where Nordgreen is heading next.  As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!  FOLLOW Christopher ► LinkedIn (https://www.linkedin.com/in/christopher-day-60260251/) Nordgreen (https://nordgreen.dk/) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
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