Welcome back to eCommentary! This week’s episode is packed to the brim with performance marketing insights from the senior performance marketing manager of Goodbuy Gear, Nicolas Piquet-Gauthier.   Nicolas offers some seriously class advice on what’s working, what isn’t, and common mistakes you might be making in your own accounts.  Andy and Nico dive into targeting, channel diversification, sustainable growth, budget distribution and more. This episode is a must-listen if you’re keen to pull back the curtain on performance and get some behind-the-scenes insights.  As always, if you’re enjoying eCommentary, leave us a 5-star review, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️  review or tell us what you’d like to hear next!  FOLLOW Nicolas ► LinkedIn (https://www.linkedin.com/in/nicolas-piquet-gauthier-bb7784a6/) GoodBuy Gear (https://goodbuygear.com/) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)