Why B2B Marketing Needs To Be Solid, Not Sexy, with Wendy Mak, CMO of Link Group
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“I can still make things work with two sheets of paper, a bit of sticky tape and half a glass of water.” — Wendy Mak (quoting MacGyver) This week, Andy takes a B2B deep dive with Wendy Mak, Chief Marketing Officer at Link Group. With over 7000 employees, Link Group connects millions of clients worldwide with their financial assets.  Wendy shared some incredible insights with us, including the delicate balance of leading large marketing teams and the systems and processes they use.  This episode is packed with golden nuggets of marketing wisdom. If you’re looking to learn from a CMO working at the top of her field on large-scale campaigns, delivering world-class results, this is a must-listen!  And, if you’re enjoying eCommentary, we would love if you left us a 5-star review! ⭐️⭐️⭐️⭐️⭐️   FOLLOW Wendy ► LinkedIn (https://www.linkedin.com/in/wendyhmak) Instagram (@wendymak_stylist)  Wendy Mak’s Website (www.wendymak.com) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
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