This week, we’re joined by Taylor Fraser, Marketing Director at Outway, an exciting D2C sock and apparel brand. Andy and Taylor dove head first into all things CRO, whitelisting, strategic partnership, and leveraging placements within email, newsletters and more.  Since 2019, Taylor and his team at Outway have been steadily growing and quietly smashing goals in the D2C space.  Learn all about how Taylor worked to transform his relatively small team into a content machine, pumping out both high-quality and UGC assets to drive CRO and build brand.  Have a listen and, as always, if you’re enjoying eCommentary, make our day and leave us a 5-star review. ⭐⭐⭐⭐⭐ FOLLOW Taylor ► LinkedIn ( https://www.linkedin.com/in/taylor-fraser-b07309201/ ) Twitter ( https://twitter.com/tayfrays?s=20&t=4_8y2WwbHC7Ah6CbxPpPCQ ) Outway ( https://outway.com/ ) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)