Our guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io. Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata. Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly. This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen walks is an interesting one as the founder of an attribution company who spends his days dealing with other’s data while focusing on attributing revenue and marketing within his own company. If you’re enjoying eCommentary, it would be amazing if you took 1 minute to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW Steffen ► LinkedIn (https://www.linkedin.com/in/steffenhedebrandt/) Dreamdata.io (https://dreamdata.io/) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)