This week on eCommentary, we’re joined by Christopher Kjærulff, the Creative and Social Media Manager at Hummel. He heads Hummel’s in-house creative teams, leading their campaigns, content and social media marketing. With 10 years in the game, Christopher shared some incredibly valuable insights on all things creative briefing, testing, and how Hummel has grown into one of the most high-profile brands in Denmark.  Andy and Christopher also discussed their marketing predictions for 2023 and beyond. This episode is a must-listen if you’re looking to learn about what it takes to run a world-class marketing machine.  If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW Christopher ► LinkedIn (https://www.linkedin.com/in/christopherkjaerulff/) Hummel (https://www.hummel.dk/) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)