Most people dream of growing a brand to unicorn status. Our guest this week Yoann Pavy has worked at 2 unicorn brands (Deliveroo and Depop) and potentially one on the way in his current position as CMO at Nude. Discover why Yoann is doubling down on TikTok and how they have utilised organic social media to steal a march on Fintech behemoths like Monzo. In this conversation Yoann talks about the CMO he wants to be and his burning desire to win. Topics: Early Career.Growing UnicornsWhy brands fear TikTokThe dangers CMO's faceDoubling down on TikTok and communityNude's plans for 2023 If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW Yoann ► LinkedIn (https://www.linkedin.com/in/yoannpavy/) Get Nude (https://www.getnude.com/) Digital Marketing Finesse: (https://podcasts.apple.com/gb/podcast/digital-marketing-finesse) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)  Youtube (https://www.youtube.com/@TheGraygency)