In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures. Want to see the podcast on video? Head to the ⁠⁠Incrementum Digital YouTube Channel and subscribe ⁠⁠ Links: Scale on Amazon and Retail Media: ⁠⁠Incrementumdigital.com⁠⁠ ⁠⁠Follow Liran on Linkedin --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message