In today’s episode, Jake Cohen, VP of content for Klaviyo, talks about the state of email marketing. Jake & the guys discuss the evolution of advertising and tracking your insights, building customer relationships, and how to optimize those relationships for better customer experiences. Mentioned resources: https://www.klaviyo.com/blog/taboo-brands-marketing https://showcase.klaviyo.com/sc/ https://www.klaviyo.com/marketing-resources/customer-first-marketing...

  In today’s episode the guys talk about the long game of investing in your company. They dive into the importance of lead generation, what it takes to acquire an email, testing your email list, and the true investment cost of your email list. Developing a long term relationship with your customers brings more sales […]

  On today’s episode, the guys talk about how to get more sales by using your email list the RIGHT way. They break down how to specifically speak to your list, the importance of segmentation, and engaging your list to boost sales! Text us! Say hey, ask us a question, tell us your favorite episode, […]

  When first starting a passion business, it comes along with huge expectations. Jason & Kevin dive into how they launched their passion business this month and what comes with it. Starting a business out of thin air is very unpredictable. Success will come along with the process, and you have to apply your situations […]

   Sometimes no matter what you seem to do, no one is buying. What do you do? On todays episode, the guys talk about what to do when you are having trouble making sales. They talk about the struggles of making sales, the importance of learning your audience, and knowing when to switch sales […]

  Email has always proven to be the king of marketing. In this episode, the guys go over the best lead generation strategies for growing your email list. They go over how to attract people that are in your target audience, ways to create niche specific leads, and repurposing content for email. They also talk […]

  On today’s episode, we talk about the importance of building a relationship with your customer in 2022. The evolution of marketing trends, new IOS updates, and Facebook ad protection have shifted the mindset from front end sales to relationship building. The guys use their own golf brand to add perspective on how the marketing […]

  On today’s episode, we talk about how to get the most out of your email. Growing brand awareness and creating a connection with your email subscribers is key! All of that starts with email! Sending the right emails, to the right audience, sets your business up for success. Listen in as the guys talk […]

  On today’s episode we have the co-founder of Postscript, Alex Beller. The guys dive into the future of SMS marketing and optimizing customer communication through text messages. They talk about how SMS marketing can increase conversion and engagement rates and how the approach differs from email marketing. Alex even throws in some tactical tips […]

  When managing your business, there are a lot of aspects that go into it. They guys discuss how to not get caught up in the secondary numbers and focus on the 3 KPIs that are CRUCIAL to your business long term. They guys discuss how to take these 3 KPIs, apply them to your […]

  On this episode the guys talk with the ultimate momtrepreneur, Amanda Wittenbor, about turning passion into business. When Amanda would design her kid’s birthday party decorations herself, she found that a lot of other parents loved her ideas. She would soon find that her desire to make a couple extra bucks would turn into […]

  On this episode we have Ryan McNeill, former tv advertiser now marketing professional, who teaches the psychology of influence & persuasion. Ryan has grown his TikTok following to 230,000 followers where he goes over the tricks of marketing and how certain tactics & methods are used to further push people into buying. The guys […]

   In this episode, you are going to learn how to include key things into your copy for your sales page to make it optimized for conversion. Kevin & Jason go over their ultimate 6 points to make sales copy for their sales page, coming straight from experience. Text us! Legit … just text […]

  The guys discuss a tool they use for their business that has changed the game: CartFlows! CartFlows brings the functionality of ClickFunnels into WooCommerce for customized checkouts. This website plug-in has flexible ways to increase conversion rates, craft funnels, apply upsells, and even build split tests. Check out what the guys discussed: CartFlows, WooCommerce, […]

  In this episode the guys reflect on an eye opening year, the work from home life navigation, and how adding employees to the team has benefited their business & lives. A goal for them for the upcoming year is how they are going to instill new processes in 2022 to make their lives & […]

  In this replay, the guys talk about their experiences and the things to focus on when crafting your offer. The right offer attracts the right people and keeps customers coming back for more! Creating an irresistible offer should be the #1 priority of your Facebook ads. This is a direct transcript. Please forgive any […]

  What do you do when you have a high-performing paid ad and all of a sudden it stops working? In this episode the guys talk about the importance of recovering Ad costs and the importance of knowing your product’s price point. They go through how to capture QUALITY emails through paid traffic in an […]

  Whether you’re just starting your business on a small budget or have the money to burn, you want to ensure you start the business out on the right foot. Starting with a small budget doesn’t have to be a barrier to making sales! The guys go through the process of creating a return on […]

  As a marketer, you can’t promise results. You have a baseline of what works and what doesn’t work but things may need changed along the way. The guys break down what went into their Black Friday Cyber Monday deal, the flexibility required when tweaks need made, and the steps they go through to access […]

  Black Friday & Cyber Monday are over, don’t let your relationship with your customers stop there! They guys break down a simple way to stay connected with your customers, bring your average order value up, improve your customers lifetime value, and make sure your customers are consuming your product the way it is intended […]

  Ecommerce marketing master, Ezra Firestone is on the show! Ezra & the guys talk about everything and anything ecommerce, personal life and overall entrepreneur/lifestyle balance!   This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: Hey everyone. And thanks for joining us on another episode of Ecommerce Uncensored is episode […]

  Black Friday & Cyber Monday are here! Kevin & Jason take you through the Black Friday deal they are running that got them a 15x ROAS with their Facebook Ads. Kevin goes into detail about how to bring customers through the hot, warm, & cold sales funnel. This is a direct transcript. Please forgive […]

  Black Friday & Cyber Monday are here! If you haven’t narrowed down your offer yet, Kevin & Jason have got you covered! They break down awesome offers that they found have never proved them wrong and work! This is a direct transcript. Please forgive any grammar or spelling errors. Jason: You know, people think […]

  What marketing comes down to is the final offer. Your offer is everything. One thing the guys have experienced is that the offer you used a year ago, may not work in today’s world. An offer that failed last year, may take off this year! They guys break down the how & why this […]

   Black Friday & Cyber Monday are right around the corner. After experiencing many Black Fridays & Cyber Mondays, the guys give out their not so obvious checklist so you can be confident when the time is here! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: With your creative […]