Jason Somerville is a Founding Partner of GW Partners, a firm that combines the best elements of operational consulting, financial management, strategic planning, and M&A advisory services to help consumer brands transform into more valuable acquisition targets. Jason is a seasoned entrepreneur and investment banking professional with nearly 20 years of experience in capital markets, M&A, strategic planning, business operations, and brand building. Before launching GW Partners, Jason executed over $50 billion of Fortune 500 capital markets transactions for companies like Bank of America and Bayview Asset Management. He also purchased, started, and exited five different companies as a solo entrepreneur. He has successfully executed over $300 million of M&A sell-side transactions in the e-commerce industry. On this episode, Jason and I discuss the kinds of attributes that make an eCommerce brand an attractive acquisition target, the current M&A market environment for eCommerce brands, what founders should know about the acquisition process, and much more.