World-renowned sports promoter Eddie Hearn talks to the great and the good of sport, entertainment and business about what makes them tick, how they deal with success and what gets them up in the morning. After front row seats at this weekend's UFC event, Eddie is back in interview mode to talk to someone who he has been fascinated by for a long time - Wim Hof, known as the Ice Man. Wim and Eddie talk about how he developed his technique, and what he thinks it can do to change your mindset, and how he has so much energy at 62 years of age. Wim also discusses his reaction to his wife's suicide. If you are affected by any issues raised in the programme, support can be found at the link below. https://www.bbc.co.uk/programmes/articles/4WLs5NlwrySXJR2n8Snszdg/information-and-support-suicide-emotional-distress This series, you can get in touch with the show if you have a question for Eddie - you can email the show at [email protected] and your email could be read out on the show. Production Coordinator : Sarah Nicholls Sound Editor: Gurdeep Singh The producer is Gwyn Rhys Davies, and it’s a BBC Studios Production for BBC Radio 5 Live.