Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!  Key Segments: [00:03:27] Introducing Greg Gifford [00:06:04] Greg’s SEO Journey [00:13:06] EDGE of the Web Title Sponsor: Site Strategics [00:15:31] Greg’s BrightonSEO Presentation [00:24:04] Google Business Profile Optimization Factors [00:26:11] EDGE of The Web Sponsor: Hostinger [00:27:33] Varying Verticals to Industries in the Google Algorithm  [00:33:49] Aligning Business Photos to Google’s Standards [00:39:12] EDGE of The Web Sponsor: Wix [00:40:23] Are Certain Ranking Factors More Dynamic Than Others?  [00:45:25] Biggest Takeaways from Greg’s Study Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/GregGifford LinkedIn: https://www.linkedin.com/in/greggifford/